Girls are big into sports tournaments and camps, but just how big are we talking? “Girls events drive more revenue at the Wisconsin Dells Center sports facility than boys events,” offered Mike Kaminski, CEO of Chula Vista Resort in Wisconsin Dells, which owns the Center.
At one camp last summer, high school players from the Midwest spent a few days tuning up for the season, getting a taste of competitive situations and doing a little team bonding. Overseeing the camp was Wayne King, director of sports for the resort and a former college coach. “The girls here hope to go on to college volleyball,” said King.
When asked why Wisconsin Dells has become such an epicenter for camps like this, King served up an analogy. “Bringing sports to the Dells is like bringing sports to Disney. This is the perfect marriage of sports and family fun. There are lots of activities for the girls and their families.”
Kaminski said the explosive growth for girls' sports isn't just limited to volleyball either, noting the Dells Center was chosen to host the 2012 AAU Gymnastics National Championship. "We were selected after the Wisconsin Dells Gymnastics Classic grew from about 400 girls to more than 1,700 athletes in just over four years," said Kaminski.
Girls vs. the Boys
We asked King how the girls events differ from the boys events. He said it showed up in two areas. “Girls eat healthier than boys, so we’re very conscious of the food options we select. And girls love to buy Wisconsin Dells event apparel. You can expect to see an hour-long line to get customized shirts!”