Wisconsin Dells Visitor & Convention Bureau

Wisconsin Dells Economic Impact Summary 2015

The tourism destination of Wisconsin Dells is primarily comprised of the City of Wisconsin Dells and the Village of Lake Delton. Its roots as a tourism community date back more than 150 years when the first visitors came for scenic tours of the Wisconsin River with towering sandstone cliffs hugging its shores. Today, Wisconsin Dells is widely recognized as “The Waterpark Capital of the World!®”

Along with its stellar family vacation base, Wisconsin Dells successfully hosts meetings, conventions and sports. The community is in early discussions on a major downtown redevelopment project designed to bring more entertainment, dining, arts, activities and cityscape improvements to the historic river district.


The exact tally of $1,087,204,035 represents an increase of 7.2% over a year ago. When you factor in indirect impacts, that overall total climbs to nearly $1.5 billion, a jump of just over 5% from last year.

Wisconsin Dells Economic Impact Summary


Expenditures by Category: 

  • Lodging $377,289,102

  • Transportation $83,276,038

  • Retail $209,932,533

  • Recreation $131,382,266

  • Food & Beverage $285,324,096

Wisconsin Dells Economic Impact Summary

Winter posted the largest gain, with an increase of 7.6%. Summer spending also took a substantial jump, up 6.7%. Summer accounts for nearly half of all visitor spending in Wisconsin Dells, followed by spring, winter and fall.


Expenditures by Season:  

  • Winter: $171,873,277
  • Spring: $235,055,325
  • Summer: $450,719,072
  • Fall: $156,899,990



Total jobs supported, factoring in direct and indirect impacts, came in at 15,683.


The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 4 million visitors annually. The overall Wisconsin Dells tourism economy contributed $42.8 million in state taxes and just under $50 million in local taxes.


For ever $1 spent on advertising campaigns in 2015, there was a return on investment of $80.


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Wisconsin Dells Visitor & Convention Bureau

701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(800) 223-3557
(608) 254-4293 (Fax)

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