The Borcher family knows a thing or two about the retail business. Ben Borcher is a fourth generation retailer in the community. His great grandparents came from Germany and settled in what was then known as Kilbourn City, now known as Wisconsin Dells. With continued sage advice from his father, Arnie, he keeps the Winnebago Gift Shop and Bailey's Landing store stocked with gifts that people like to buy for themselves, namely souvenirs.
His two shops are moccasin-central. Just watch how many people leave with a box of Minnetonkas tucked under their arm. There are the traditional styles that never go out of style, as well as new styles that tweens and teens turn into their own fashion statements. At Bailey's Landing, shoppers enjoy browsing through the extensive selection of handcrafted Native American jewelry.
Of course, Wisconsin Dells logo apparel is one of the most popular purchases at many of the stores in Downtown Dells. A hoodie or t-shirt is that badge of honor that tells the world you visited "The Waterpark Capital of the World!®"