Research & Economic Development

Wisconsin Dells Visitor & Convention Bureau (WDVCB) develops a series of reports annually to benchmark area growth and initiatives. The following summaries will provide a brief overview of the contents of each report. To view reports from previous years, please scroll down the page and select the year(s) of your choice in the filter block located on the left of the page. If you have any questions, please contact Katelyn Czuprynko at 608-254-8088 ext 332, or katelyn@wisdells.com.

Annual Report
The WDVCB Annual Report provides annual benchmarking and measurements results. Components of the report includes membership and governance structures and financial and division performance. The annual report serves to reinforce the importance of the WDVCB as a marketing organization and the value of reinvesting room tax dollars into marketing the community.

2017 ANNUAL REPORT

2016 ANNUAL REPORT

The Economic Impact of Tourism in Wisconsin Dells
The Economic Impact study measures the economic impact derived by the Wisconsin Dells area residents and governments from the dollars spent in the area by visitors per year. These economic benefits include total expenditures made by visitors; number of jobs supported by the tourism industry; and state and local government revenues generated.

The estimates of economic impact analyzed in this report can be used to document the importance of tourism as a key segment of the Wisconsin Dells area’s economy, to underscore the need to continue to support the expenditure of time, effort and dollars to promote tourism growth and to track the results of the Wisconsin Dells area’s tourism marketing efforts.

2017 SNAPSHOT OF TOURISM IN WISCONSIN DELLS

2016 SNAPSHOT OF TOURISM IN WISCONSIN DELLS

Economic Impact of Tourism in Wisconsin Dells Two-Year Comparison
This single page summary looks at totals in estimated visitor expenditures, jobs supported and more over a two-year period. It also compares expenditures by category including lodging, food & beverage, retail, recreation and transportation.

2016-2017 COMPARISON SNAPSHOT OF TOURISM IN WISCONSIN DELLS

2015-2016 COMPARISON SNAPSHOT OF TOURISM IN WISCONSIN DELLS