Wisconsin Dells Visitor & Convention Bureau

WDVCB 2018 Fall Education Day

Thursday, November 8, 2018
Great Wolf Lodge, Wisconsin Dells



2018 Fall Education Day AGENDA

8:45am – Registration opens – Black Wolf Meeting room

9:00am – WDVCB Welcome/ Continental Breakfast – Black Wolf Meeting room

9:15am – 10:45am – Session #1 – Black Wolf Meeting room

How To Become A Social Media Rock Star – 90 min

60 second "sizzle reel" from speech - https://youtu.be/_9G9yXRR5zw

With 2 billion Facebook users, 330 million active Twitter accounts, 40 million daily Instagram photo uploads, and countless digital sites—social media is the best means ever invented to grow both your personal reputation as well as that of your organization. During this session, Spencer Smith of Spencer X. Smith Consulting in Madison, Wisconsin will share what works for both himself and his clients around the country.

Learning objectives:

• Identify which social platforms make sense for your organization

• Describe how you should spend your time online

• Discuss the types of content you should be utilizing

• Demonstrate which analytics are important and which to ignore

10:45-11:00am – Break

11:00am – 12:00pm – Session #2 – Black Wolf Meeting room

How to Use Video to Grow Your Business in 2018 and Beyond – 60 min

Technology giant Cisco projects 80% of internet traffic will be video in 2019. You know you should be producing video for your business, but who has the time? In this session, Spencer X Smith will show you step-by-step how you can progress from a video novice to video-producing machine. Most importantly, he'll show you how best to use your videos to promote your business. Did you know you can use a video at least 9 different ways in your marketing? In this session, you'll learn how.

12:00pm – 1:15pm – Networking Lunch – Black Wolf Meeting room

The event concludes after lunch.



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Wisconsin Dells Visitor & Convention Bureau

701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(800) 223-3557
(608) 254-4293 (Fax)

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