About Our Speakers
Wisconsin Dells Visitor & Convention Bureau


Dr. Lalia Rach


Founder, Rach Enterprises

Building Success in an Era of Disruption

Just when it seems as if the situation has normalized, something shifts creating uncertainty. The challenge of building success is compounded by visitors who live in a 3-D world with rising expectations that every experience be authentic and unique. What worked for business yesterday can be so out of place tomorrow creating a roller coaster effect best described as disruptive. In this situation, success is the result of connecting challenge to opportunity with those who act winning and those who wonder losing! Dr. Rach will provide genuine ideas and uncommon sense in an entertaining and thoughtful style as she describes trends and realities going forward.

Let's Talk!

Attendees will have an opportunity to ask questions dealing with customer trends, strategy, or leadership, pose situations and receive feedback from Dr. Rach and others in the audience.

About Lalia:
Lalia is a successful entrepreneur, educator and leader. With a resume that blends education with an impressive professional background, Lalia’s approach to business issues is clearly defined. Rather than rely on hype or hyperbole to generate commitment to change she establishes an environment of cooperation designed to achieve success through pragmatic examples and a forthright clarity that is refreshingly honest and useful.


Andrew “Drew” Nussbaum


Regional Tourism Specialist

Customer Service in Wisconsin: Bring Fun to Life

What does your welcome mat look like?

Great marketing or a great product doesn’t guarantee success — customers want the total package, with their experience at your business being key. This workshop will help understand the importance of providing the complete visitor experience.

About Drew:
Drew joined the Department of Tourism in 2012, after having spent his entire professional career in hospitality, marketing, and tourism. His focus with companies and organizations has always been to grow their customer service effectiveness, a passion that began with his first restaurant job in 1984. Drew refers to this as “Northern Hospitality”.

He loves traveling the state meeting with folks and helping them get the word out about all the great things there are to see and do in Wisconsin. Having worked with various regional and statewide collaboration efforts, Drew enjoys bringing organizations together to share ideas and resources.


Bob Gregg


Attorney at Boardman & Clark LLP

The Biggest Employment Liability Issue (Privacy and Electronic Communications)

Is your computer system about to become your next liability by the misuse of computers in the workplace?  One hundred and one romantic emails between a manager and his girlfriend were deemed to be “public records” and were released to the press. Busted by your Blackberry?  A federal court decided that electronic calendars are discoverable records, even though they contain personal/family information along with work appointments.  E-discovery reveals evidence of harassment, discrimination, defamation and more.  Yet, employees also sue when the employer improperly intercepts electronic messages they claim were “private.”  Employers need to be aware of the issues of use, misuse, and rights to properly monitor and control the electronic system.  Learn the current issues, legal trends and practical pointers for your electronic operations.

Power Point
Use and Abuse of Computers in the Workplace
Rediscovering the Lost Art of Verbal Conversation and Decreasing Your Liability
Bring Your Own Devices – Trade Secrets, Confidentiality at Risk

About Bob Gregg:
Bob Gregg, an attorney at Boardman & Clark LLP in Madison, Wisconsin, has been involved in Employment Relations for more than 30 years.  He litigates employment cases.  His main emphasis is helping employers achieve enhanced productivity, creating positive work environments, and resolving employment problems before they generate lawsuits.  He has developed the employment policies of numerous employers and reviewed hundreds of employee handbooks.  Bob has conducted over 3,000 seminars throughout the United States and authored numerous articles on practical employment issues.  His career has included canoe guide, carpenter, laborer, Army Sergeant, social worker, educator, business owner, beer taster, Equal Employment Opportunity officer, and employment relations attorney.  Bob is a member of the Society for Human Resource Management, the National Speakers Association, and is a National Faculty Member of the American Association for Access, Equity and Diversity.


Bill Marklein


Founder, Employ Humanity LLC

Emotional Intelligence: Awareness, Adaptability & Empathy for 21st Century Leadership

Emotional Intelligence (EQ) is the ability to effectively manage our own emotions and the emotions around us and it is quickly becoming the #1 competency for workplace leadership in the 21st Century. Shareholders, associates, customers and all of humanity crave for a workplace culture that values and is committed to Emotional Intelligence. Everybody is looking for a better human connection experience. With the rapid acceleration of technology, distractions, change and stress—Emotional Intelligence is even more crucial for building healthy, trusting relationships both personally and professionally. Most importantly, building a healthy relationship with yourself…You can never pour from an empty cup. Learn about Emotional Intelligence and how to use self and social awareness, adaptability and empathy daily for 21st Century leadership.

About Bill Marklein:
Bill Marklein has his Master's Degree in Corporate Communication from the University of Wisconsin-Whitewater with his primary research on Emotional Intelligence (EQ) and human connection. A specialized expertise for Emotional Intelligence in the business community was developed with his entire professional career spent working for small and large chambers of commerce. Marklein has presented nationally coast-to-coast from San Diego to Savannah on Emotional Intelligence and has trained healthcare administration on the topic at one of the largest independent healthcare facilities in Wisconsin. In Savannah, Marklein was a featured speaker at the American Chamber of Commerce Executives National Convention. He recently founded Employ Humanity LLC to inspire Emotional Intelligence in workplaces across the country. You can learn more about Employ Humanity by visiting www.employhumanity.com


Lisa Huebner


AdWords 201 - Uncover the Hidden Tools of Google AdWords to Optimize Your Campaigns

You have set up your AdWords campaign – now what? This session will expand on the basics to show you how to best use the tools, reports and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, campaign expansion tools, and paid search optimization techniques.

About Lisa Huebner:
As the director of Boelter + Lincoln’s media team, Lisa Huebner is always looking for ways to increase our client’s touch points and drive increased awareness and results. She brings over two decades of planning and purchasing expertise to the table with clients that include Wisconsin Lottery, McDonald’s, KFC, North Shore Bank, and Wisconsin Dells Visitor & Convention Bureau. Lisa has a bachelor’s of business administration-marketing from the University of Wisconsin – Oshkosh.


Brent Brown


What to Do if You Are a Victim of Identity Theft

In this session we will be discussing our nation’s fastest growing crime of Identity Theft.  You will learn what Identity Theft is and how Wisconsin Laws apply.  We will talk about current trends and cases that are showing up in Wisconsin Dells area.  With this crime growing so rapidly, we will talk about ways to protect ourselves and what to do if you were to fall victim to Identity Theft.

About Brent Brown:

Officer Brent Brown has been a Police Officer with the Wisconsin Dells Police Department since 2002.  Officer Brown has several roles at WDPD that include Evidence Technician, Evidence Custodian, Field Trainer, Staff Trainer, and Investigations to name a few.  Officer Brown is certified through Wisconsin Department of Justice (Training and Standards) as an instructor in several topics in Law Enforcement.  Officer Brown is also a part-time instructor at Madison College teaching the Basic Law Enforcement Recruit Academy and also in the Criminal Justice Associate Degree Program.  


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Wisconsin Dells Visitor & Convention Bureau

701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(800) 223-3557
(608) 254-4293 (Fax)

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