Sent:                                               Wednesday, September 1, 2021 8:28 AM

To:                                                  Wendy Fischer

Subject:                                         WDVCB September Newsletter
















To change or add email addresses, contact



Electronic Job Board


Click here to access the Electronic Job Board.



Upcoming Meetings


September 14, 2021

Marketing Committee



September 21, 2021

Board of Directors



September 28, 2021

Festivals Board of Directors



October 5, 2021

Marketing Committee



October 19, 2021

Board of Directors -




October 27, 2021

Marketing Committee



All meetings are held in 

the WDVCB Board Room,

115 La Crosse Street, unless otherwise noted.  The outside door will be locked 10 minutes after the start of each meeting.  If you arrive more than 10 minutes after the meeting start time, please press the buzzer for admittance.



Meetings Update


Click here to view the schedule of upcoming Bureau meetings under the Meetings & Events Calendar section on MembersNet.



Current Bureau Literature & Vacation Guide Racks


At this time, the following Bureau marketing collateral is available to member businesses:


2021 Wisconsin Dells Vacation Guide®*  


WDVCB Member Directory


School Calendar


Splash on Safety Cards


Vacation Guide Display Racks


Vacation Guides may be picked up at our Welcome Center (701 Superior Street)  9am-4:30pm, Monday-Friday. Please call and order them in advance by contacting Deb Schwartzer at (608) 844-8096 or



Area Events


Wo-Zha-Wa Days Fall Festival

Downtown Wisconsin Dells

September 17-19, 2021 (Fri-Sun)


Fall Wine Walk

Downtown Wisconsin Dells

October 2, 2021 (Sat)


Dells Craft Beer Walk

Downtown Wisconsin Dells

October 15, 2021 (Fri)


Dells On Tap

Downtown Wisconsin Dells

October 16, 2021 (Sat)


Click here to view the Wisconsin Dells Area Calendar of Events.


Click here to view the WDVCB Festivals & Events.


Click here to view upcoming events at JustAgame Fieldhouse.


Click here to view upcoming events at Poppy Waterman Ice Arena.


Click here to view upcoming events at Woodside Sports Complex.



Mark Your Calendar


Solicitation Deadlines


September 3, 2021 (Fri) 

2022 Marketing Partner

Agreement Early Bird



October 11, 2021 (Mon)

2022 Marketing Partner Agreement for inclusion in

2022 Vacation Guide


October 13, 2021 (Wed)

2022 Supplier Partner Agreement for inclusion in the 2022 Partner Directory


October 13, 2021 (Wed)

2022 Vacation Guide Contract


The following marketing opportunities and programs are ongoing and members can sign up for them at any time. Click here to view these and all solicitations/ programs.


* Calendar of Events


* Classic Wisconsin Dells

* Co-op Photography

* Job Board Registration

* Leisure Leads

* Member Listing on

* Packages & Deals 

* Wisconsin Dells Gift Card


WDVCB Welcomes Patrick Lindman


The WDVCB is happy to announce the newest member to the

Festivals & Events team. Patrick Lindman comes to us from the Leukemia & Lymphoma Society where he worked on various fundraising campaigns. As the new Festivals Assistant, Patrick will play an important role in planning and executing events throughout the year.



2022 Vacation Guide Solicitations


The 16th annual edition of the Official Wisconsin Dells Vacation Guide is officially underway, and we have the necessary tools for you to start planning! You should have recently received the Vacation Guide primer with details on advertising prices, deadlines, and submission specs. With the new partnership structure, prices and some advertising policies have changed so we strongly encourage you to take a closer look at the primer and reach out if you have any questions or need clarification. You can also access a digital copy of the primer by clicking here.


The 2022 Vacation Guide advertising contracts will arrive electronically to you, in accordance with the Bureau’s electronic solicitation program, so keep an eye out for that email to arrive starting Wednesday, September 8. Please note, you will not receive a Vacation Guide advertising contract until after your completed 2022 Partner Agreement is received. The 2022 Vacation Guide contract must be completed and returned by 1pm on Wednesday, October 13, 2021. In order to keep production schedules on time, please be aware that the Bureau enforces FIRM DEADLINES. If your information is not submitted by 1pm on Wednesday, October 13, 2021, you will, unfortunately, not be included in the 2022 Vacation Guide.


If you have any questions or need assistance with your Partner Agreement, please contact Deb Schwartzer at (608) 844-8096 or


If you have any questions regarding the 2022 Vacation Guide, please contact Rhonda Parchem at (608) 291-3657 or



2022 Partnership Renewal Agreements


Thank you to all current WDVCB members who have submitted their 2022 Partner Agreements! Our Early Bird deadline for a chance to win one of five enhanced grid listings in the Vacation Guide is rapidly approaching on September 3rd.


Please contact Deb Schwartzer at or (608) 844-8096 with any questions you may have.


Membership Benefit Changes


With the Bureau’s upcoming change from Membership to Partnership, our staff has been busy reviewing all the current member benefit programs for revisions and implementation. We have identified two programs that will no longer be available in 2022. The first is the Welcome Center Display Cube program and the second is the Splash on Safety cards.


The Display Cubes will be in our Welcome Center through Labor Day weekend, Monday, September 6, 2021. After the holiday weekend, we will contact the businesses that still have merchandise at the Bureau for pick-up or delivery. We will no longer be soliciting for this program.


The Splash on Safety cards will be available for our members through the end of 2021. If you are interested in ordering these cards, please do so before the end of the year. You can access the Request Form on MembersNet, click here to view. The Bureau will continue to offer the Water and Sun Safety posters, also located on MembersNet, click here to view.


Bureau staff will continue to search out new marketing opportunities for future introduction to those businesses that support our marketing initiatives as Marketing Partners.


Please direct questions to Deb Schwartzer at or (608) 844-8096.

Calendar of Events


The Autumn season will be here before you know it! Promote any upcoming fall events by taking advantage of the "Calendar of Events" on Click here to get started.


If you have any questions on this program, please contact Deb Schwartzer, or (608) 844-8096.


New Welcome Center Hours


Beginning Monday, September 6th, our Welcome Center, located at 701 Superior Street in downtown Wisconsin Dells, will be open seven days a week from 9am-5pm.


Please contact Jacquelyn Ikonomov at (608) 254-8088, ext. 321 or with questions.

Membership Update


Our warmest welcome to our newest 2021 WDVCB member:

  • Playa Azul - Mexican restaurant located in downtown Wisconsin Dells, specializing in cold seafood such as ceviche & cocteles. 


Members in the News


Gavinski Receives Metcalf/Bennett Award


The Friends of H.H. Bennett Studio presented their 2020 Metcalf Award to lifelong resident and community leader Dan Gavinski last month. The award is named for William Metcalf, a friend and mentor of the younger H.H. Bennett. Metcalf loaned Bennett money to build a new photography studio in 1873. In 1881, Metcalf, to celebrate his own 60th birthday, paid off the mortgage on the Studio, which was invaluable assistance to this pioneer photographer and businessman.


Dan was recognized for his ongoing commitment to keeping the legacy of H.H. Bennett alive through various partnerships with the H.H. Bennett Studio.


Please join us in congratulating Dan on receiving this award.



Upcoming Tradeshows & Events


  • MPI - Wisconsin Chapter Education & Social (Green Bay, WI) - September 16, 2021


For more information on tradeshows and events, please contact Jessica Rieflin at (608) 253-5701 or



Fourth Annual Fall Wine Walk

October 2, 2021


Wisconsin Dells Festivals, Inc. will be hosting their fourth annual Fall Wine Walk in downtown Wisconsin Dells. The event features over 20 participating locations which will feature both a red and a white wine, alongside delicious food samplings. Each attendee will receive a commemorative wine glass at check-in. Tickets on sale now at


For more information on the Fall Wine Walk, or to purchase tickets, please click here or contact Jenifer Dobbs at (608) 254-9879 or

Dells On Tap Weekend

October 15 & 16, 2021


Friday, October 15, 2021 – Dells Craft Beer Walk event participants will get a taste of what craft brewing is all about with a vast selection of artisan brews at participating bars from 5-9pm throughout downtown Wisconsin Dells. Glass pick-up located at the WDVCB Welcome Center, 701 Superior Street, from 9am-7pm on Friday, October 15.


Saturday, October 16, 2021 – 22nd Annual Dells On Tap, located on La Crosse Street, downtown Wisconsin Dells, features a variety of craft brewers and over 200 unique beers to sample. Five hundred VIP admissions will receive exclusive access to the Dells On Tap brewers and tastings from noon until 1pm. General admission hours are 1-5pm.


For more information on Dells On Tap weekend, or to purchase tickets, please click here or contact Jenifer Dobbs at (608) 254-9879 or