Economic Impact | Wisconsin Dells | Visitor & Convention Bureau
Wisconsin Dells Visitor & Convention Bureau

Wisconsin Dells Economic Impact Summary 2020

The tourism destination of Wisconsin Dells is primarily comprised of the City of Wisconsin Dells and the Village of Lake Delton. Its roots as a tourism community date back more than 150 years when the first visitors came for scenic tours of the Wisconsin River with towering sandstone cliffs hugging its shores. Today, Wisconsin Dells is widely recognized as “The Waterpark Capital of the World!®”

Along with its stellar family vacation base, Wisconsin Dells successfully hosts meetings, conventions and sports. The community is in early discussions on a major downtown redevelopment project designed to bring more entertainment, dining, arts, activities and cityscape improvements to the historic river district.


The exact tally of $856,618,591 represents a decrease of -29.1% under a year ago. When you factor in indirect impacts, that overall total climbs to over $1.40 billion, a decrease of -15.5% from last year.

2020 Visitor Expenditures By Category

Expenditures by Category: 

 Lodging: $265,248,813

 Food & Beverage: $250,198,078

 Retail: $172,467,758

 Recreation: $99,137,015

 Transportation: $69,566,928

Seasonal Breakout

2020 Seasonal Breakout

Winter season posted increase of 13.1%. Summer accounts for 45% of all visitor spending in Wisconsin Dells, followed by winter, fall, and spring.

Expenditures by Season:

  • Winter: $238,507,273
  • Spring: $62,835,060
  • Summer: $387,571,671
  • Fall: $167,704,587


Total jobs supported, factoring in direct and indirect impacts, came in at 12,620. 

Tax Revenue

The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 4 million visitors annually. The overall Wisconsin Dells tourism economy contributed $31.0 million in state taxes and $45.2 million in local taxes.


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Wisconsin Dells Visitor & Convention Bureau

701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(800) 223-3557
(608) 254-4293 (Fax)

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