Wisconsin Dells Visitor & Convention Bureau

Wisconsin Dells Economic Impact Summary 2017

The tourism destination of Wisconsin Dells is primarily comprised of the City of Wisconsin Dells and the Village of Lake Delton. Its roots as a tourism community date back more than 150 years when the first visitors came for scenic tours of the Wisconsin River with towering sandstone cliffs hugging its shores. Today, Wisconsin Dells is widely recognized as “The Waterpark Capital of the World!®”

Along with its stellar family vacation base, Wisconsin Dells successfully hosts meetings, conventions and sports. The community is in early discussions on a major downtown redevelopment project designed to bring more entertainment, dining, arts, activities and cityscape improvements to the historic river district.



2018 Visitor Spending

The exact tally of $1,202,674,037 represents an increase of 3.3% over a year ago. When you factor in indirect impacts, that overall total climbs to over $1.64 billion, a jump of just over 4.0% from last year.

Expenditures by Category: 

  • Lodging $426,441,186

  • Transportation $87,794,932

  • Retail $219,395,109

  • Recreation $153,739,106

  • Food & Beverage $315,303,705


Info graph

Winter posted the largest gain, with an increase of 8.5%. Summer spending also increased, up nearly 5%. Summer accounts for 44% of all visitor spending in Wisconsin Dells, followed by spring, winter, and fall.


Expenditures by Season:  

  • Winter: $212,187,493
  • Spring: $257,657,197
  • Summer: $527,133,875
  • Fall: $205,695,471



Total jobs supported, factoring in direct and indirect impacts, came in at 16,199. 


The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 4 million visitors annually. The overall Wisconsin Dells tourism economy contributed $46.7 million in state taxes and $56.5 million in local taxes.


For every $1 spent on advertising campaigns in 2018, there was a return on investment of $81.


Our monthly e-newsletter gives you the scoop on things to do in Wisconsin Dells, so sign up today!

Privacy Policy

Wisconsin Dells respects your privacy. Your information will not be shared, sold, or used for any other purpose.

Wisconsin Dells Visitor & Convention Bureau

701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(800) 223-3557
(608) 254-4293 (Fax)

This site is powered by the Northwoods Titan Content Management System