Order the Official Wisconsin Dells Vacation Guide®
Build Your Trip
While some national destinations are run by large corporations, in Wisconsin Dells, families have made the community what it is today. Many of the area’s waterpark and attraction owners grew up together, attending the same grade school and high school. It’s the same story for their kids. They’re plucky businesspeople who have somehow found a way to balance the fiercely competitive nature of their work with a commitment to family and the community.
Round-Up/Trend/Sidebar Story Ideas
If anyone would have predicted that the little community of Wisconsin Dells would someday surpass the $1 billion mark in annual tourism revenue, they would have been labeled overly optimistic, to put it kindly. But in 2016, the total impact of tourism came in at over $1 billion yet again. With local owners pouring millions into their businesses and a carefully orchestrated marketing campaign designed to spread the word on "The Waterpark Capital of the World!®", it’s a financial model that many other tourism communities envy.
While the Dells is a household name in the Midwest, many people on the east and west coasts are just starting to figure out what all the hubbub is about. One of the most common myths is that you must pay admission to get in. False. Wisconsin Dells is a community, not one giant amusement park. Here’s another myth: Wisconsin Dells rolls up the roads and turns off the lights after Labor Day. False again. Approximately 68% of all accommodations, 73% of all restaurants, 70% of all retail shops and 32% of all attractions are open year-round, with the indoor waterpark resorts leading the charge in transforming Wisconsin Dells into a four-season destination.
Our monthly e-newsletter gives you the scoop on things to do in Wisconsin Dells, so sign up today!
Wisconsin Dells respects your privacy. Your information will not be shared, sold, or used for any other purpose.
701 Superior Street, PO Box 390
Wisconsin Dells, WI 53965-0390
(608) 254-4293 (Fax)
Chat With Us!