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Wisconsin Dells Economic Impact Summary 2020

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Visitor Spending

The exact tally of $856,618,591 represents a decrease of -29.1% under a year ago. When you factor in indirect impacts, that overall total climbs to over $1.40 billion, a decrease of -15.5% from last year.

2020 Visitor Expenditures By Category

Expenditures by Category: 

 Lodging: $265,248,813

 Food & Beverage: $250,198,078

 Retail: $172,467,758

 Recreation: $99,137,015

 Transportation: $69,566,928

Seasonal Breakout

2020 Seasonal Breakout Winter season posted increase of 13.1%. Summer accounts for 45% of all visitor spending in Wisconsin Dells, followed by winter, fall, and spring.

Expenditures by Season:

  • Winter: $238,507,273
  • Spring: $62,835,060
  • Summer: $387,571,671
  • Fall: $167,704,587


Total jobs supported, factoring in direct and indirect impacts, came in at 12,620. 

Tax Revenue

The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 4 million visitors annually. The overall Wisconsin Dells tourism economy contributed $31.0 million in state taxes and $45.2 million in local taxes.