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Wisconsin Dells Economic Impact Summary 2021

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Visitor Spending

The direct tally of $1,293,374,198 represents an increase of 51% from over a year ago. Factoring in the indirect impact, the overall total climbs to over $1.77 billion, an increase of 26.4% from last year.

2020 Visitor Expenditures By Category

Expenditures by Category: 

 Lodging: $469,175,633

 Food & Beverage: $358,006,195

 Retail: $226,128,423

 Recreation: $150,742,381

 Transportation: $89,321,565

Seasonal Breakout

2020 Seasonal BreakoutSummer accounts for 42% of all visitor spending in Wisconsin Dells, followed by spring, winter, and fall.

Expenditures by Season:

  • Winter: $256,088,091
  • Spring: $274,195,330
  • Summer: $541,923,789
  • Fall: $219,873,614


Total jobs supported, factoring in direct and indirect impacts, came in at 14,584. 

Tax Revenue

The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 5 million visitors annually. The overall Wisconsin Dells tourism economy contributed $42.4 million in state taxes and $57 million in local taxes.