The direct tally of $1,371,649,473 represents an increase of 6.1% from over a year ago. Factoring in the indirect impact, the overall total climbs to over $1.96 billion, an increase of 10.2% from last year.
Expenditures by Category:
♦ Lodging: $479,102,403
♦ Food & Beverage: $383,562,776
♦ Retail: $228,793,285
♦ Recreation: $174,414,378
♦ Transportation: $105,776,632
Summer accounts for 40% of all visitor spending in Wisconsin Dells, followed by spring, winter, and fall.
Expenditures by Season:
Total jobs supported, factoring in direct and indirect impacts, came in at 14,763.
The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 5 million visitors annually. The overall Wisconsin Dells tourism economy contributed $44.6 million in state taxes and $58.9 million in local taxes.