The direct tally of $1,293,374,198 represents an increase of 51% from over a year ago. Factoring in the indirect impact, the overall total climbs to over $1.77 billion, an increase of 26.4% from last year.
Expenditures by Category:
♦ Lodging: $469,175,633
♦ Food & Beverage: $358,006,195
♦ Retail: $226,128,423
♦ Recreation: $150,742,381
♦ Transportation: $89,321,565
Summer accounts for 42% of all visitor spending in Wisconsin Dells, followed by spring, winter, and fall.
Expenditures by Season:
Total jobs supported, factoring in direct and indirect impacts, came in at 14,584.
The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent residents and hosts over 5 million visitors annually. The overall Wisconsin Dells tourism economy contributed $42.4 million in state taxes and $57 million in local taxes.