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Wisconsin Dells Visitor & Convention Bureau

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The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official tourism destination marketing organization for the Wisconsin Dells/Lake Delton area. A private, non-profit corporation formed in 1949, the WDVCB is funded through a combination of room tax (5.5% of which the WDVCB receives 90%), partnership dues and advertising co-ops.

2024 Statistics

Boards of Directors: 11
Budget: $16+ million
# of Employees: 18 full-time, 3-8 seasonal/part-time
Approximate # of members/partners: The WDVCB represents over 400 businesses

Mission Statement

The Wisconsin Dells Visitor and Convention Bureau (WDVCB) is the official destination marketing organization for the Wisconsin Dells area, whose mission is to grow the economic impact of tourism by inspiring and encouraging travel to the community through innovative marketing & economic development strategies, benefiting our visitors, community, and business partners.

Vision Statement

Our vision is to secure the Wisconsin Dells area as a premier year-round tourism destination.

History of WDVCB

The Wisconsin Dells Chamber of Commerce was incorporated on October 17, 1949 as a not-for-profit corporation in the state of Wisconsin. In 1956, an amendment to the Articles of Incorporation changed its name to the Wisconsin Dells Regional Chamber of Commerce. In 1986, its name was officially changed to the Wisconsin Dells Visitor & Convention Bureau.

The Wisconsin Dells Visitor & Convention Bureau is a partnership organization formed to pool human and capital resources and is a voluntary association of businesses. The Visitor Bureau is a professional, economic organization, rather than social, and it represents those businesses that support it.

History of the Wisconsin Dells Area

Mystical photos, taken by H.H. Bennett of the towering bluffs and swirling Wisconsin River, along with the famous one of his son Ashley jumping the chasm at Stand Rock, are what drew the first tourists to the area, and ultimately gave Wisconsin Dells new life as a vacation destination. Commercial development soon followed and frequently centered on the stunning river scenery. In the 1980’s and 1990’s it was outdoor and indoor waterpark development that shaped the next stage of tourism in the Lake Delton/Wisconsin Dells area. Known as the "Waterpark Capital of the World!®" since 2005, the community (with a year-round population just over 5,500) reported estimated visitor expenditures of $1.77 billion in 2021. The area has recently gained recognition and success in the meetings and convention market and has identified the youth sports market as growth market. Tourism is the predominant industry in the Wisconsin Dells area.

Other WDVCB Facts and Information

2022 Annual Report


Wisconsin Dells Festivals, Inc.

This branch of the Bureau, created in 1991, was formed to create, manage and promote year-round festivals and events (most in fall, winter and spring). Wisconsin Dells has certainly evolved since then, and the perception of the area as a summer-only vacation spot is long gone. The festivals and events have evolved too, check out our events page for more information on upcoming events. 


Mission Statement

Wisconsin Dells Festivals, Inc. develops, executes, manages, and promotes festivals and special events to generate increased economic impact in the Wisconsin Dells area.

Contact Us


Wisconsin Dells Visitor & Convention Bureau Administrative Office

PO Box 390

701 Superior Street

Wisconsin Dells, WI 53965

(608) 254-8088

(608) 254-4293 Fax

Monday - Friday, 9 am - 4:30 pm

Welcome Center - Visitor Information

PO Box 390

701 Superior Street

Wisconsin Dells, WI 53965

(608) 254-4636

(800) 223-3557

(608) 254-4293 Fax

Call (800) 223-3557 for specific hours