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Wisconsin Dells Visitor & Convention Bureau (WDVCB) develops a series of reports annually to benchmark area growth and initiatives. The following summaries will provide a brief overview of the contents of each report. 

Annual Report

The WDVCB Annual Report provides annual benchmarking and measurements results. Components of the report includes partnership and governance structures and financial and division performance. The annual report serves to reinforce the importance of the WDVCB as a marketing organization and the value of reinvesting room tax dollars into marketing the community.

2022 Annual Report
2021 Annual Report
2020 Annual Report
2019 Annual Report

The Economic Impact of Tourism in Wisconsin Dells

The Economic Impact study measures the economic impact derived by the Wisconsin Dells area residents and governments from the dollars spent in the area by visitors per year. These economic benefits include total expenditures made by visitors; number of jobs supported by the tourism industry; and state and local government revenues generated.

The estimates of economic impact analyzed in this report can be used to document the importance of tourism as a key segment of the Wisconsin Dells area’s economy, to underscore the need to continue to support the expenditure of time, effort and dollars to promote tourism growth and to track the results of the Wisconsin Dells area’s tourism marketing efforts.

2022-2023 Comparison Snapshot of Tourism
2021-2022 Comparison Snapshot of Tourism