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The Best Shopping in Wisconsin Dells

Family shopping at Outlets in the Dells

May 22, 1999

No trip to Wisconsin Dells is complete without a little shopping spree. From locally made fudge and gourmet popcorn to handcrafted jewelry and one-of-a-kind souvenirs, Wisconsin Dells offers a shopping experience that’s as diverse and memorable as its attractions! Here's your ultimate guide to the best shopping in Wisconsin Dells.

AVAZZI Shoppe & Sweets in Wisconsin Dells

A Guide to Wisconsin Dells Shopping

Apparel & Accessories

The newest addition to the Lake House Experience, AVAZZI Shoppe & Sweets, combines sweet indulgence with boutique shopping. Enjoy ice cream and specialty treats while browsing trendy apparel and accessories – all with stunning views of Lake Delton.

Looking for something that screams “Wisconsin”? This is your go-to spot. Drink Wisconsinbly Gift Shop features one-of-a-kind Wisconsin -themed t-shirts, unique barware, and plenty of Midwest pride. Don’t miss weekend samplings of their signature beverages!

For a lasting memory of your trip, consider a visit to Dells Permanent Jewelry – a customized and luxurious welded experience in downtown Wisconsin Dells. This modern, minimalistic trend is here to stay.

Antiques, Arts & Crafts

Family Values Thrift, located in nearby Baraboo, is perfect for thrift lovers and casual shoppers alike. This hidden gem offers unbeatable deals and a treasure hunt vibe.

Watch art come to life at Golden Glass Co., where a local artist has been crafting stunning glass figurines for over 40 years. Using just flame, glass rods, and imagination, each piece is made right before your eyes—a captivating experience and a great place to find unique handmade gifts.

Wisconsin Dells Antique & Craft Mall has been a collector’s favorite for over 25 years. With more than 250 antique dealers and 300 artisan vendors, it’s packed with vintage treasures, handmade goods, and décor finds. Open daily, the ever-changing inventory makes every visit a new adventure. It’s the perfect spot to score a unique gift or your next DIY project.

Excited kids shop at Pure Sugar Factory

Foodie Gifts & Gourmet

With more than 1,000 types of candy, Goody Goody Gum Drop is the largest candy store in Wisconsin – and a dream come true for any sugar lover. For a modern twist on a sweet tradition, visit Pure Sugar Factory, a high-energy, immersive candy wonderland filled with classic treats and unexpected delights.

You haven’t truly experienced Wisconsin Dells until you’ve tried fresh fudge from Dells Fudge Company. Made with real Wisconsin butter and cream, their rich, creamy confections are handcrafted in small batches for maximum flavor. Don’t miss the caramel apples!

Oodlesmack Popcorn offers over 40 gourmet popcorn flavors – perfect for gifts or snacks. For the ultimate popcorn experience, Kernel Popcorn's Factory/Candy Kitchen/Scoopy’s Ice Cream has over 100 flavors and in-store fudge, all made on-site. The best part, you can sample a few before you choose.

Gifts & Souvenirs

Paul Bunyan’s Gifts, located at the iconic Paul Bunyan’s Cook Shanty, is a rustic, Northwoods-style stop for collectibles, cozy apparel, and playful souvenirs. It’s a family favorite. Don’t forget to take home some famous buttermilk donuts!

Looking for a wide range of Dells-themed keepsakes? 38 Broadway Gifts features everything from adult-sized t-shirts to infant rompers, along with jewelry, toys, and décor. The unique shopping atmosphere makes browsing just as fun as buying.

Nestled in downtown Wisconsin Dells, DooHickey’s Gifts offers an eclectic mix of home goods, candles, blankets, and seasonal décor. It’s the kind of place where you find that “just right” item you didn’t know you needed.

A selection of souvenirs at 38 Broadway Gifts

More Shopping in Wisconsin Dells

Downtown Wisconsin Dells is a vibrant shopping district filled with charm. The area is lined with unique boutiques, ice cream parlors, and souvenir shops. Take a break from the shopping to check out Elm Street Plaza for free nightly live entertainment from Memorial Day weekend through Labor Day!

Outlets at The Dells is a popular spot for brand-name shopping at discounted prices. With over 60 stores, including favorites like Nike, Coach, Adidas, Crocs, Michael Kors, TJ Maxx, Old Navy, American Eagle, Under Armour, and Columbia, it’s a great spot to find deals on clothing, shoes, and accessories.

For a full list of boutiques, shops, and souvenir stores, check out the shopping in Wisconsin Dells page. 


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Last Updated May 22, 2025

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