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About WDVCB

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The WDVCB Works For You!

The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official tourism destination marketing organization for the Wisconsin Dells/Lake Delton area. A private, non-profit corporation formed in 1949, the WDVCB is funded through a combination of room tax (5.5% of which the WDVCB receives 90%), partnership fees and advertising co-ops.

Statistics

Boards of Directors: 11

Budget: $13 million

# of Employees: 23 full-time, 3-8 seasonal/part-time

Approximate # of partners: The WDVCB represents over 350 businesses

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Our Organization Mission

The Wisconsin Dells Visitor & Convention Bureau (WDVCB), the official Destination Marketing Organization (DMO) for the Wisconsin Dells area, exists to attract the maximum number of visitor dollars into the Wisconsin Dells area economy. WDVCB establishes new initiatives to increase tourism, visitors, sports, and conventions, and further enhance the awareness of the industry. 

Our Destination Vision

Our vision is to secure the Wisconsin Dells area as a national year-round tourism destination.

History of WDVCB

The Wisconsin Dells Chamber of Commerce was incorporated on October 17, 1949 as a not-for-profit corporation in the state of Wisconsin. In 1956, an amendment to the Articles of Incorporation changed its name to the Wisconsin Dells Regional Chamber of Commerce. In 1986, its name was officially changed to the Wisconsin Dells Visitor & Convention Bureau.

The Wisconsin Dells Visitor & Convention Bureau is a partnership organization formed to pool human and capital resources and is a voluntary association of businesses. The Visitor Bureau is a professional, economic organization, rather than social, and it represents those businesses that support it.

History of the Wisconsin Dells Area

Mystical photos, taken by H.H. Bennett of the towering bluffs and swirling Wisconsin River, along with the famous one of his son Ashley jumping the chasm at Stand Rock, are what drew the first tourists to the area, and ultimately gave Wisconsin Dells new life as a vacation destination. Commercial development soon followed and frequently centered on the stunning river scenery. In the 1980’s and 1990’s it was outdoor and indoor waterpark development that shaped the next stage of tourism in the Lake Delton/Wisconsin Dells area. Known as the "Waterpark Capital of the World!®" since 2005, the community (with a year-round population just over 5,500) reported estimated visitor expenditures of $1.4 billion in 2020. The area has recently gained recognition and success in the meetings and convention market and has identified the youth sports market as growth market. Tourism is the predominant industry in the Wisconsin Dells area.

Faces of the Bureau

WDVCB partners understand the commitment and dedication it takes to build a successful destination. In Wisconsin Dells, partnership means more than signing a contract and paying partnership fees. WDVCB partners write bylaws, set policy and give direction to the Bureau staff. More importantly, they volunteer their time, talent and resources to contribute to the success of Bureau events and programs. As leaders in the tourism industry, they are also active in statewide tourism issues and policies.

Contact Us

Wisconsin Dells Visitor & Convention Bureau Administrative Office

PO Box 390

701 Supperior Street

Wisconsin Dells, WI 53965

(608) 254-8088

(608) 254-4293 Fax

Monday - Friday, 9:00 AM - 4:30 PM

Welcome Center - Visitor Information

PO Box 390

701 Superior Street

Wisconsin Dells, WI 53965

(608) 254-4636

(800) 223-3557

(608) 254-4293 Fax

Call (800) 223-3557 for specific hours