March 2, 2025
Downtown Wisconsin Dells Shops Plus Lots More to Explore
Did you know downtown Wisconsin Dells is where tourism started in the community some 170 years ago? Time to explore all that Wisconsin Dells downtown district has to offer today, from traditional favorites to newcomers to hidden gems.
We love a good downtown story, given Wisconsin Dells has such a vibrant downtown district where visitors can have fun, indulge in favorite foods, shop for souvenirs, and even stay if they like so they can be close to all the action. In other words, downtown Wisconsin Dells is classic tourism at its best. So, let’s jump into the specifics to help you with your vacation planning.
But First, a Little Wisconsin Dells History
Historians point to one Leroy Gates, umber raftsman and river pilot, who, in 1857, parlayed his knowledge of the waters into a rowboat tour business, as the person who started something big for Wisconsin Dells. Another name to know is H.H. Bennett, a pioneer of landscape photography whose exquisite images of the Dells taken around the same time were displayed in passenger train cars (hello, the precursor to Instagram), luring lots of visitors who were eager to put themselves in the very landscapes they found so enthralling in Bennett’s photos. So, you could say it was the natural beauty that first drew travelers to downtown Wisconsin Dells and it’s the natural beauty that continues to charm visitors today.
Visit Bennett’s original photography studio, a state historic site, on Broadway in the downtown district, open May through October. Stroll the nearby Scenic River Walk, slowing down at the trailhead to view river photos and portraits of river boat captains taken by local photographer Joseph Leute, displayed in the open-air “Soul of the River” gallery.
Then head to the Dells Boat Tours® to purchase tickets for a scenic river cruise on a double-decker tour boat. The boat tours run March through October, while the season for Jet Boat Adventures is from May through October.
Super Fun Family Attractions in Downtown Wisconsin Dells
In addition to the classic boat tours, downtown Dells is home to some terrific family-centric attractions. Wizard Quest is a 30,000-sq.-ft. fantasy labyrinth adventure where your family can work as a team to solve riddles, uncover hidden clues, and journey through four immersive fantasy realms.
Also, fantastical but in a much different way is Ripley’s Believe It or Not! Museum, where the two floors of oddities, artifacts, and interactive exhibits offer plenty of surprising discoveries. Tradition dictates you bowl a few games at Chalet Lanes & Lounge, have your family portrait taken at one of the old-time portrait studios, pan for gemstones at Dells Mining Co., and play mini-golf and laser tag at Wild Fun Zone.
When temperatures climb, you’ll likely want to spend as much time outside as possible. Get in tons of mini-golf at Pirate’s Cove Adventure Golf and Timber Falls Adventure Park, and race around on go-carts at Yeti Yard Next Level Adventures. The beautiful Elm Street Plaza is a must-visit, with free entertainment, Sunday markets and seasonal celebrations.
Downtown Wisconsin Dells Shops
There’s always great energy in downtown Wisconsin Dells which has everything to do with the wonderful variety of shops lining both sides of Broadway. It’s all walkable, so park your car, do some window shopping and people-watching, and then commence picking up a favorite item or two for everyone in your group.
For starters, nothing says Wisconsin Dells shopping like the fudge shops in downtown Dells. There’s Swiss Maid Fudge, Wisconsin Dairyland Fudge, Candy Connection, Dells Fudge Company, Original Wisconsin Dells Fudge, and Goody Goody Gum Drop. Consider this permission to get treats from all of them! For those who prefer some “crunch” in their snacks, check out Kernel Popcorn’s Factory/Candy Kitchen and Oodlesmack Popcorn.
If you’re in the market for home décor items and gifts, DooHickey’s Gifts and Winnebago Gift Shop will take you to your happy place. Winnebago has been open for nearly 80 years and is also a shopping destination for Minnetonka moccasins. For cowboy boots – yes, real Western wear – pop into The Pickled Cowboy. Scoop up toys for the kiddos at Made With Love, select souvenirs at 38 Broadway Gifts, and pick out a new wardrobe of resort wear at Native Sun.
Dining in Downtown Dells
Let’s review downtown dining favorites, shall we?
For breakfast, Courtyard Cafe has breakfast nachos, mini donuts, and classic breakfast options as well. For coffee lovers, Bella Goose Coffee – Downtown is a must, with coffee flights, specialty crafted mocktails, and bakery items.
For lunch, you’re spoiled for choices. You will not be able to resist the burgers at Monk’s Bar & Grill, a dining institution in the Dells. MACS - Macaroni and Cheese Shop has cheesy entrées for kids and grownups. Enjoy waterfront views at River Walk Pub Food & Spirits or The District – each offering casual, family-friendly fare.
As the day winds down, dinner comes with plenty of options. Settle in at The Keg Bar & Grill/The Patio for a relaxed meal, with outdoor space and yard games giving kids room to play while adults unwind. Combine pizza with axe throwing at Asgard Axe and Tap or try one of the fire braised pork or chicken entrées in a laid-back setting at Dells Distillery.
Later in the evening, head to Showboat Saloon for music and libations. There’s also Kilbourn Cork, a premium wine bar where you get to pour your own wine from the self-serve wine machines. For German vibes check out Hofbrewzhaus & Edelweiss Bier Garten, featuring 30 beers on tap.
Stay in Downtown Wisconsin Dells
Generation after generation, visitors return to downtown Wisconsin Dells for lodging. Why? Because of the nostalgia factor, the good value, and the proximity to all the shops, attractions, and restaurants in the downtown district. Places like Fitzgerald’s Motel, Finch Motel, Colonial Motel, and Black Hawk Motel & Suites deliver a time-honored experience that visitors treasure. Amber’s Inn & Suites is a popular choice for groups and family reunions.
So, in summary, stay, play, dine, and shop, all in downtown Wisconsin Dells!
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Updated 06/17/2026
