July 5, 2025
There’s magic in the air when you enter downtown Wisconsin Dells. Discover an area filled with scenic views, unique group activities, local shopping and snacking, and excitement day and night. What’s on your downtown Dells bucket list? Check out this list for some inspiration.

Scenic Walks and Tours
Wisconsin Dells offers no shortage of natural beauty accessible by land and water. The downtown area is no exception.
- Scenic River Walk: Discover stunning views of the Wisconsin River and its sandstone cliffs on this ¼-mile paved path that makes its way right through downtown Wisconsin Dells. It’s free and open year-round! While taking it all in on the Scenic River Walk, visit “Soul of the River," an open-air art gallery that explores Wisconsin Dells’ rich history through stunning photographs by local photographer Joseph Leute.
- Dells Boat Tours®: Enjoy a relaxing tour through the Wisconsin River and marvel at its peaceful, picturesque beauty and sandstone rock formations.
- Jet Boat Adventures: Experience awe-inspiring views as you race down the Wisconsin River on this exciting thrill ride.
Downtown Wisconsin Dells
Just because the sun has gone down doesn’t mean that you should! Find more to do into the night in downtown Wisconsin Dells.
- Elm Street Plaza: Discover free nightly summer entertainment and farmers’ markets. Elm Street Plaza is open morning to night, but it’s an especially nice place to enjoy yourself as you wind down at the end of your day. Snap a picture by the Wisconsin Dells themed wings mural created by artist Kelsey Montague.
- Ghost Boat: There’s a chill in the air as shadows creep through an ancient canyon buried deep in the rocky banks of the Wisconsin River. Are you bold enough to brave this after-dark ghost tour?
- Old Time Photos: If you’re looking to step back in time and picture yourself in the past, downtown Wisconsin Dells offers many options to get your photo taken – Stop by Capone’s Original Old Time Picture Studio, Old Abe’s Old Time Portraits, or Prof. Porter’s Old Time Portraits!
Fun Activities for Groups
Downtown Wisconsin Dells offers endless fun for your friends and family – but be sure to check out these spots for fantastic group experiences.
- Asgard Axe Throwing: If you’re seeking adventure, find yourself here for an exciting afternoon of competition, food, and drink for the whole family, ages 10 and up.
- Wizard Quest: Explore a vast indoor fantasy world full of creatures, magic, and of course, wizards. Answer questions, decipher riddles, and investigate hidden passages in this team-building fantasy game that’s great for the whole family!
- Dells Escape Rooms: Choose one (or more) of five different live-action games. Enter a themed room, solve puzzles, and work as a team to escape!

Shopping & Sweet Treats
Whether you’re looking to bring a little part of your trip home or treat your tastebuds, you’ll find lots of downtown Wisconsin Dells shops to remember the fun and satisfy your sweet tooth.
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Winnebago Gift Shop: Browse everything from souvenirs to moccasins. Stop by to find a gift for someone you love, or snag something for yourself!
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Fudge Shops: If you’re looking for a shop in downtown Wisconsin Dells to satisfy your fudge cravings, you’ll find many options. Dells Fudge Company, Original Wisconsin Dells Fudge, Wisconsin Dairyland Fudge, and Swiss Maid Fudge are all wonderful choices.
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DooHickey’s Gifts: Find something for everyone! Explore this treasure trove of home décor, knick-knacks, souvenirs, and more.
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Oodlesmack Popcorn: Taste over 40 flavors of delicious gourmet popcorn. Make sure to try the specialties!
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Made With Love: Highlighting handmade and wholesome products from local small businesses. Perfect spot to find a gift for your pet or animal-loving friend.
Want to explore more of Wisconsin Dells? Click here for more things to do in Wisconsin Dells.
Updated: 07/18/2024
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